Rice is a staple food for more than half of the world's population. Whether it's aromatic Basmati, fragrant Jasmine, or soft Sona Masoori, the right rice can elevate your meal from ordinary to extraordinary. At Towne Market, located near Burlington, MA, we specialize in offering a curated selection of premium rice varieties from around the world to meet the diverse culinary needs of our customers.
Whether you're preparing biryani, fried rice, sushi, or plain steamed rice, we have the perfect grain for every kitchen.
Why Choose Towne Market for Rice in Burlington?
Wide Variety of Rice – From long-grain to short-grain, parboiled to brown rice, our selection includes the best global and regional rice types.
Top Quality Assurance – We only stock rice from trusted brands and importers to ensure every bag you purchase is fresh, clean, and flavorful.
Affordable Pricing – Towne Market offers competitive prices so you can buy premium rice without overpaying.
Cultural Diversity – Our rice selection reflects the diverse communities we serve, including South Asian, Middle Eastern, African, and East Asian households.
Popular Rice Types Available at Towne Market
1. Basmati Rice
Basmati rice is a long-grain variety known for its fragrant aroma and fluffy texture. It is ideal for:
Biryani
Pilaf (Pulao)
Side dishes for curries
Steamed rice with lentils (dal)
We stock several premium Basmati brands such as:
Royal
India Gate
Daawat
Tilda
2. Jasmine Rice
Originating in Thailand, Jasmine rice is a soft, slightly sticky, and highly aromatic variety. It pairs wonderfully with:
Thai curries
Stir-fries
Grilled meats and seafood
Fried rice recipes
3. Sona Masoori Rice
Sona Masoori is a lightweight and less polished medium-grain rice popular in South Indian cuisine. It’s perfect for:
Pongal
Idli/Dosa batter
Lemon rice or tamarind rice
Everyday meals
4. Parboiled Rice
Parboiled rice undergoes partial boiling in the husk, which preserves more nutrients than white rice. It's widely used in:
African and Caribbean recipes
South Indian meals
Large-scale cooking or food service settings
5. Brown Rice
Health-conscious shoppers will find a great selection of brown rice, known for its fiber content and nutty flavor. Use it for:
Rice bowls
Salads
Healthy sides
Meal prep
Specialty & International Rice Options
Towne Market goes beyond basics. We also carry:
Sticky Rice (Glutinous) – For sushi or desserts
Matta Rice (Kerala Red Rice) – For South Indian meals
Jeera Samba Rice – Popular in Tamil Nadu
Wild Rice – For high-protein, fiber-rich dishes
Broken Rice – Used in Vietnamese and African cuisine
These specialty types are hard to find in regular grocery stores but are readily available at Towne Market.
Tips to Store and Cook Rice Perfectly
Proper storage is key to maintaining rice quality:
Store rice in airtight containers
Keep it in a cool, dry place
Use within 6 months for maximum freshness
Cooking tips:
Rinse rice thoroughly to remove excess starch
Use the right water-to-rice ratio
Let rice rest covered after cooking for perfect fluffiness
Ask our staff if you're unsure how to cook a certain type of rice — we're here to help!
How Rice Fits into Your Weekly Meals
Rice is versatile, and you can plan weekly meals using different varieties:
Monday: Jasmine rice with stir-fried vegetables
Tuesday: Basmati rice biryani with chicken or paneer
Wednesday: Brown rice with lentil soup
Thursday: Parboiled rice with fish curry
Friday: Jeera rice with kebabs
Saturday: Tamarind rice with papad and chutney
Sunday: Sticky rice with mango dessert
Meal planning with rice is easy, healthy, and budget-friendly.
Why Locals Trust Towne Market for Rice
Residents from Burlington, Woburn, Lexington, and nearby towns trust us because:
We maintain high turnover, ensuring fresh stock
We support community events and provide bulk rice for celebrations
We educate customers about healthy rice options and cooking methods
We work with local and global suppliers to deliver authentic products
Great Offers and Bulk Discounts
Planning a big event? Hosting a wedding, party, or religious gathering? Towne Market offers bulk discounts on rice orders and custom packaging for special events.
Stay updated on promotions and bundle offers through our official Facebook page.
One-Stop Store for Rice and More
When you visit Towne Market, don’t just stop at rice. Explore:
We are your neighborhood destination for wholesome groceries, including:
Lentils
Beans
Oils & ghee
Breads (naan, paratha)
Frozen foods
Towne Market
120 Cambridge St, Burlington, MA 01803
Open Daily: 9 AM – 9 PM
Website: https://townemarket.us
Phone: (781) 221-7188
Follow us on Facebook for updates on new arrivals, special promotions, and seasonal highlights.
